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Leads 240 Goal 100% cumulative
MQLs 10 4.17% next step 4.17% cumulative
SQLs 6.75 67.5% next step 2.81% cumulative
Visit Dates 2.25 33.33% next step 0.94% cumulative
Tours 1.5 66.67% next step 0.63% cumulative
Won 1 66.67% next step 0.42% cumulative
Speed to Lead — Last 7 Days  |  KPI [🟢 ≤8h   🔴 >8h]
Form Submissions >24h  |  KPI [🟢 0   🔴 ≥1]
Marketing Email Forms  |  KPI [🟢 0   🔴 ≥1]
Tasks Overdue  |  KPI [🟢 ≤40   🔴 >40]
Active Contacts FY — 30d+ Ago  |  KPI [🟢 ≤5   🔴 >5]
Active Contacts All — 30d+ Ago  |  KPI [🟢 ≤5   🔴 >5]
Activities — Last 30d  |  Non-Automated
All Lead → SQL — Last 30d  |  KPI [🟢 ≥6.75   🔴 <6.75]
All Lead → Deals — Last 30d  |  KPI [🟢 ≥2.25   🔴 <2.25]