Leads
240
Goal
100% cumulative
›
MQLs
10
4.17% next step
4.17% cumulative
›
SQLs
6.75
67.5% next step
2.81% cumulative
›
Visit Dates
2.25
33.33% next step
0.94% cumulative
›
Tours
1.5
66.67% next step
0.63% cumulative
›
Won
1
66.67% next step
0.42% cumulative
Speed to Lead — Last Month (hours · KPI: <8h 🟢 >8h 🔴)
Form Submissions >24h (KPI: <1 by 16:00)
Marketing Email Forms (KPI: <1 by Wed 12:00)
Active Contacts FY - 30d Ago (KPI: <5)
Active Contacts All - 30d Ago (KPI: <5)
Activities (Non-Automated) - Last 30d
All Lead → SQL - Last 30d
All Lead → Deals - Last 30d